How Engagis Helped Lids Launch Australia’s First NBA Store and Immersive Retail Experiences

Engagis is the digital signage and retail technology partner for every Lids and NBA Store location in Australia. Since 2022, Engagis has designed, installed and supported digital signage, AV systems, music streaming, live sports streaming and video wall technology across the network, including Australia’s first NBA flagship store in Melbourne and the heritage-listed NBA Store Sydney.

How Engagis Delivered Immersive Retail Technology for Lids and the NBA Store in Australia

Lids, the American headwear and apparel brand, opened its first Australian store in August 2022 and has since grown to a double-digit store network. Through digital signage, audiovisual systems, music streaming, live sports streaming and a jumbotron-style video wall, Engagis helped Lids:

• Launch Australia’s first NBA flagship store in Melbourne
• Integrate modern technology into a heritage-listed building for the Sydney NBA Store
• Deliver every project within set store-opening timelines and to a high standard
• Create an immersive, youthful in-store experience across both brands
• Equip store teams to manage their own content through portal and self-management training

Engagis continues to partner with Lids end to end, from design and installation through to ongoing operation, training and support.

“Engagis have delivered for us a high-quality product that presents both visually and auditorily to exceptional standards we require for our retail experience at Lids. Their service to us has been end-to-end from design, install and operation, as well as training for our content portal and self-management tools… A great partner in delivering a great Lids and NBA store experience!”

Duane Yaxley, General Manager, Operations – Lids Australia

Creating an Immersive, Youthful Retail Experience

Lids, the American headwear and apparel brand, entered the Australian market and quickly expanded to a double-digit store network. To enhance the experience in its growing stores, Lids needed modern retail technology and digital signage that reflected the scale of its brand.

Lids also needed a partner with the professional capability to deliver within set store-opening times and to the highest standards. Engagis was recommended to Lids by an existing client.

Retail Technology Solution Delivered by Engagis

Engagis delivered end-to-end retail technology including:

• Digital Signage: On-brand screens and messaging throughout each store.
• Audiovisual Systems: Speakers and sound systems that present the brand to the standard Lids requires.
• Music Streaming: On-brand background music suited to a youthful retail atmosphere.
• Live Sports Streaming: Live NBA games streamed on in-store monitors to immerse fans in the action.
• Jumbotron Video Wall: A large square video wall that mirrors the iconic on-court jumbotron.
• Content Portal and Training: Training on the content portal and self-management tools so store teams can manage their own content.

Outcomes at a Glance

“We have been using the team at Engagis for all of our media requirements within our retail stores across both the Lids and NBA Store brands in Australia since opening our first store in August 2022. Engagis have delivered for us a high-quality product that presents both visually and auditorily to exceptional standards we require for our retail experience at Lids. Their service to us has been end-to-end from design, install and operation, as well as training for our content portal and self-management tools. Where support has been needed the team at Engagis are always urgent to our needs. A great partner in delivering a great Lids and NBA store experience.”

Duane Yaxley, General Manager, Operations – Lids Australia

Australia’s First NBA Store – Melbourne

Engagis worked with Lids to turn the Melbourne NBA-exclusive store into Australia’s first NBA flagship. The store blends retail technology with the excitement of basketball fandom. Key features include:

• Immersive Technology: Digital technology planned and installed throughout the store, from digital signage to on-brand background music.
• Live NBA Experience: Live NBA games streamed on in-store monitors, putting fans in the action.
• Jumbotron Video Wall: A large square video wall, modelled on the on-court jumbotron, that serves as the store’s focal point.

NBA Store Sydney: Modern Technology in a Heritage-Listed Building

After the Melbourne store, Lids opened its second Australian NBA Store in Sydney. The store is located in a historical building protected by heritage listing regulations, which presented unique installation challenges.

Engagis integrated modern technology and digital signage to create an engaging retail space while respecting the building’s heritage character.

Delivering Immersive Retail Outcomes

Lids came to Engagis with a clear goal: create an immersive and youthful in-store experience. Engagis exceeded that goal by combining digital signage, a music streaming solution and immersive technology, delivered on time and to a high standard.

Since August 2022, Engagis has supported Lids end to end, from design and installation through to operation, content portal training and ongoing support.

About Lids

Lids is one of the world’s largest sports headwear and licensed apparel retailers. Headquartered in Indianapolis, USA, and majority-owned by Fanatics, Lids operates stores across North America, Europe and Australia. In Australia, Lids operates both the Lids retail brand and NBA Store locations, offering officially licensed merchandise from major sporting leagues and teams.

About Engagis

Engagis is an Australian digital signage, workplace experience and retail technology company. Since 2001, Engagis has helped retailers, banks, telcos, workplaces and customer experience leaders deploy digital signage networks, content management platforms, audiovisual systems and immersive in-store technology at scale.